Alluence’s marketing initiatives begin with preparing exceptional marketing materials. Presenting the business in a manner that maximizes value in the eyes of potential buyers is the art of  supporting optimism for the business’ prospects with defensible forecasts and presenting accurate historical financial results. Properly prepared marketing materials ensure confidence in the buyers’ view of future cash flows of the business. During the sale process Alluence Capital ensures that the seller’s management team is fully prepared for management presentations and that all materials posted in the data-room are accurate and defensible. Alluence professionals are not afraid to challenge management forecasts as part of a thorough sell side due diligence process undertaken prior to taking our clients to market.  The result is our clients feel confident and assured that they are ready and able to provide credible answers to prospective buyers’ questions.